Flock 2026

I led the creative direction and design system development for Flock Safety's 2026 rebrand, the second consecutive rebrand I've led for the company. The 2025 rebrand was built in partnership with Koto Studio and included a full website redesign; I led the implementation and production of all brand assets across the company.

For the 2026 rebrand, Iverson handled the logo evolution and initial brand mockups, from there I built out the full brand ecosystem: color, texture, motion principles, and UI elements. I art directed and storyboarded all video and motion design work, developing the visual language and creative direction that informed every production. The imagery throughout is a mix of AI-generated visuals I created and assets developed in partnership with Iverson.

  • A breakfast table with various dishes: a plate of biscuits with powdered sugar, a glass of pink drink, a jar of syrup, a plate of biscuits and gravy, a large platter with eggs, bacon, and toast, a plate of breakfast sliders with eggs and bacon on brioche buns, and a class of colorful juices. A breakfast menu and small decorative coasters are also visible.
  • A blue sweatshirt with white printed graphics of various house windows and the text "Let the sunshine, We don't mind!" displayed on a blue and white illustrated background of a house with trees and bushes.
  • Green and pink label for Hankeys, featuring hand-drawn design icons such as bandanas and scarves, and text promoting eco-friendly, woman-owned outdoor accessories.
  • A pink velvet scalloped chair in front of a gold curtain.
  • Vintage record label design for Sam Goody Records emphasizing long-playing records.
  • A fork with three slices of cooked apple pie stacked in a cone shape, topped with a syrup or caramel drizzle against a yellow background.
  • A vintage-style design featuring brunch icons and phrases: a coffee mug with 'But First, Coffee,' a fried egg with 'Put an egg on it,' a baked good with 'Baked Fresh All Day,' a pair of toasting champagne glasses, and phrases like 'That Brunch Life' and 'Made Fresh From Scratch'.
  • A blue box with a removable lid, placed on a pastel pink background.
  • A promotional poster for Acadia National Park featuring a black and white historical photo of a man standing on a rocky cliff near the ocean, with a modern starry night sky background and gold text reading 'The nation's first lighthouse'.
  • A webpage design for a wedding stationery studio named Paper Altar, featuring wedding invitations, keepsakes, and contact information, with images of wedding invitations and a bride.
  • A storefront with a large window and door, featuring a sign that reads 'Awesome Awings & Exterior Services'. Below the store, there's text saying 'Let the sun shine, we don't mind!' in bold red and blue fonts.