Hankeys

I led the brand strategy, creative direction, visual identity, Shopify design, photography, and social storytelling for Hankeys Provisions. I built the brand end-to-end across e-commerce, packaging, content, and social — shooting the photography, sourcing and art directing influencer partnerships, and creating a modern western aesthetic rooted in nostalgia, outdoor culture, and ethical craftsmanship.

Landscape of the American West with rock formations and a long road, overlaid with the text 'For the Love of the American West' and a butterfly illustration.
A yellow and red patterned scarf hanging outside a store with a sign that says 'Country Store' in the background.
A scene viewed through binoculars showing people at a campsite with tents and trees, with the text "For the Love of the American West" underneath.
A red bandana with the word "Hankeys" written in white in the center. The bandana has a diamond pattern and decorative white corner designs. The background features four cowboys riding horses on a dusty plain.
Person holding a bandana in front of their jeans, wearing a black leather jacket and rings, outdoors on a grass and dirt area.
A woman standing outdoors in a dry, desert-like landscape, wearing a large white cowboy hat, a dark t-shirt, beige fringed shorts, and an orange bandana tied around her arm.
A yellow fabric with outdoor camping-themed illustrations and text, hung outdoors near a body of water. Behind the fabric, a man in a red shirt, beige pants, and a hat is standing in shallow water, holding the fabric.
A blue bandana with white decorative border and the word "Hankey's" in cursive is in the foreground. In the background, there is a parade scene with people riding horses and storefronts, including signs reading "Waffle Shack" and "Ben Franklin".
A person wearing a cowboy hat and a gray t-shirt holding a bandana in front of them outdoors.
Close-up of a woman tying a blue patterned silk scarf around her neck, with red hair and wearing rings on her fingers.
A black upside-down triangle with the word 'Hankeys' written in white cursive font inside it, set against a plain light background.
Folded dark gray bandana with a floral pattern, wrapped with a white band label that reads 'Hankeys BANDANA Material: 100% Cotton, Ethically made by: Fair Trade Factories, Supports: Outdoor-Focused Charities, Adventure in Every Fold'.
Red bandana with white polka dots folded to resemble a face mask.
Blue bandana with white geometric patterns, folded with knots at the top, against a plain beige background.
Colorful bandanas hanging on a rustic wooden fence in a grassy field.
A pattern featuring various tags and logos with the word 'Hankeys' and related phrases, in red, blue, black, and beige colors, representing a vintage or patriotic theme.
Green background with a centered pale pink triangle and black text promoting handicrafts. The text states handmade, original designs, screenprinted in fair trade certified factories, 100% cotton, supporting outdoor focused charities, and woman-owned.
Pattern with hand-drawn bandana ties, neckerchiefs, and triangular handkerchiefs on a pink background, with the words 'Hankeys' and 'ADVENTURE IN EVERY FOLD'.
Repeating pattern of a green and pink bandana design with text, logo, and decorative elements for 'Hankeys Bandana', including the phrases 'Designed in Oregon', 'Ethically Made by Fair Trade Factories', and '100% Cotton'.
Six colorful patterned fabric circles arranged in two rows on an orange background with the text "Adventure in Every Fold" in the center.
  • A breakfast table with various dishes: a plate of biscuits with powdered sugar, a glass of pink drink, a jar of syrup, a plate of biscuits and gravy, a large platter with eggs, bacon, and toast, a plate of breakfast sliders with eggs and bacon on brioche buns, and a class of colorful juices. A breakfast menu and small decorative coasters are also visible.
  • A blue sweatshirt with white printed graphics of various house windows and the text "Let the sunshine, We don't mind!" displayed on a blue and white illustrated background of a house with trees and bushes.
  • Green and pink label for Hankeys, featuring hand-drawn design icons such as bandanas and scarves, and text promoting eco-friendly, woman-owned outdoor accessories.
  • A pink velvet scalloped chair in front of a gold curtain.
  • Vintage record label design for Sam Goody Records emphasizing long-playing records.
  • A fork with three slices of cooked apple pie stacked in a cone shape, topped with a syrup or caramel drizzle against a yellow background.
  • A vintage-style design featuring brunch icons and phrases: a coffee mug with 'But First, Coffee,' a fried egg with 'Put an egg on it,' a baked good with 'Baked Fresh All Day,' a pair of toasting champagne glasses, and phrases like 'That Brunch Life' and 'Made Fresh From Scratch'.
  • A blue box with a removable lid, placed on a pastel pink background.
  • A promotional poster for Acadia National Park featuring a black and white historical photo of a man standing on a rocky cliff near the ocean, with a modern starry night sky background and gold text reading 'The nation's first lighthouse'.
  • A webpage design for a wedding stationery studio named Paper Altar, featuring wedding invitations, keepsakes, and contact information, with images of wedding invitations and a bride.
  • A storefront with a large window and door, featuring a sign that reads 'Awesome Awings & Exterior Services'. Below the store, there's text saying 'Let the sun shine, we don't mind!' in bold red and blue fonts.