Ruby Slipper + Ruby Sunshine

I was brought on as a contract Creative Director to lead a six-month rebrand for Ruby Sunshine, redesigning every customer touchpoint across menus, signage, murals, merchandise, social, email, and web. I helped transform the restaurants into immersive brand experiences — commissioning renowned NYC food photographer Noah Fecks, covering the walls in pancake swirls and custom murals, and art directing a bold visual identity centered around their most iconic menu items.

A patterned background with coffee cups, eggs, cookies, and champagne glasses, featuring phrases like "Ruby Sunshine," "That Brunch Life," and "Baked Fresh All Day."
Three slices of French toast stacked on a fork with a drizzle of syrup on top, against a yellow background.
A menu from Ruby Sunshine featuring starters, bennies, specialties, eye opening cocktails, pancakes, and French toast options.
Three cards with holiday-themed designs and quotes on wavy beige background.
A brunch table with a plate of biscuits and gravy, two eggs Benedict on a white rectangular plate, a glass of pink drink, and a menu on a wooden table.
Several packages of Wholesome Farms unsalted butter stacked together with blue and black printing on yellowish paper labels.
Close-up of a burger with crispy fried patty, sliced pickles, fresh tomatoes, and lettuce.
A colorful brunch-themed illustration with various food items and related phrases, including pancakes, eggs, shrimp, tomatoes, avocado toast, bananas, and pork sausage, on a red textured background.
Brunch Jams playlist cover with a vinyl record design and musical notes.
A person uses a metal cookie cutter to cut out circular shapes from rolled dough on a wooden surface, with some circles already cut out.
Kids' menu with illustrations of animated breakfast food characters, including a smiling pancake and a cup of coffee with arms and legs, on a red wavy background.
Interior of a restaurant with a red wall featuring a quote: 'Breakfast is a meat, brunch is a lifestyle' and a hashtag '#ThatBrunchLife', with tables, chairs, a coffee station, and a TV screen.
  • A breakfast table with various dishes: a plate of biscuits with powdered sugar, a glass of pink drink, a jar of syrup, a plate of biscuits and gravy, a large platter with eggs, bacon, and toast, a plate of breakfast sliders with eggs and bacon on brioche buns, and a class of colorful juices. A breakfast menu and small decorative coasters are also visible.
  • A blue sweatshirt with white printed graphics of various house windows and the text "Let the sunshine, We don't mind!" displayed on a blue and white illustrated background of a house with trees and bushes.
  • Green and pink label for Hankeys, featuring hand-drawn design icons such as bandanas and scarves, and text promoting eco-friendly, woman-owned outdoor accessories.
  • A pink velvet scalloped chair in front of a gold curtain.
  • Vintage record label design for Sam Goody Records emphasizing long-playing records.
  • A fork with three slices of cooked apple pie stacked in a cone shape, topped with a syrup or caramel drizzle against a yellow background.
  • A vintage-style design featuring brunch icons and phrases: a coffee mug with 'But First, Coffee,' a fried egg with 'Put an egg on it,' a baked good with 'Baked Fresh All Day,' a pair of toasting champagne glasses, and phrases like 'That Brunch Life' and 'Made Fresh From Scratch'.
  • A blue box with a removable lid, placed on a pastel pink background.
  • A promotional poster for Acadia National Park featuring a black and white historical photo of a man standing on a rocky cliff near the ocean, with a modern starry night sky background and gold text reading 'The nation's first lighthouse'.
  • A webpage design for a wedding stationery studio named Paper Altar, featuring wedding invitations, keepsakes, and contact information, with images of wedding invitations and a bride.
  • A storefront with a large window and door, featuring a sign that reads 'Awesome Awings & Exterior Services'. Below the store, there's text saying 'Let the sun shine, we don't mind!' in bold red and blue fonts.